{"product_id":"9781398561960","title":"Apple","description":"\u003cp\u003eOn April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone.\u003cbr\u003e\u003cbr\u003eOver the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs's obsessive eye for detail set the stage for products-Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch-that married advanced technology with beauty, simplicity, and fine design.\u003cbr\u003e\u003cbr\u003eDeeply researched and lavishly illustrated, \u003ci\u003eApple: The First 50 Years\u003c\/i\u003e includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple's dominance as it enters its second half century.\u003cbr\u003e\u003cbr\u003eBursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple's unique and innovative vision, and a must read for anyone whose life Apple has touched.\u003c\/p\u003e","brand":"Simon \u0026#38; Schuster UK Ltd.","offers":[{"title":"Default Title","offer_id":56945371119989,"sku":"9781398561960","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/5334\/6096\/files\/9781398561960.jpg?v=1774020115","url":"https:\/\/goldenharebooks.com\/products\/9781398561960","provider":"Golden Hare Books","version":"1.0","type":"link"}