{"product_id":"9781399419178","title":"The Cycling Addiction","description":"\u003cp\u003e\u003cb\u003eAVAILABLE TO PRE-ORDER NOW\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e'It offers readers not just insight into what drives us to ride, but also a vocabulary for understanding when that drive becomes too much.' \u003c\/b\u003e- Dr Michael Liebrenz, Head, Department of Forensic Psychiatry, University of Bern\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTHE AUTHOR OF THE BESTSELLING \u003ci\u003eTHE MIDLIFE CYCLIST \u003c\/i\u003eEXPLORES HOW OUR CYCLING ADDICTION CAN SAFELY BE USED TO BECOME STRONGER AND FASTER\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e'Make pain your friend' is a mantra cyclists at every level take to heart - pain is the internationally recognised currency of bike racing. You become immersed, single-minded, even obsessed with your training and racing. However, in a sport that requires such a physical and emotional investment, Phil stops to ask: where's your head at?\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Cycling Addiction\u003c\/i\u003e helps riders to understand and improve their most effective cycling muscle: the human brain. Each chapter focuses on a plausible justification as to why so many of us seek to suffer, and why our bikes are our preferred instruments of self-torture.\u003cbr\u003e\u003cbr\u003eBlending smart science and practical advice, Phil Cavell turns to psychiatrists, team physicians, as well as stars such as Philippa York, Chris Boardman and Eddy Merckx for answers. With a profound understanding of and respect for the cycling tribe, this book examines how our addiction can be controlled and utilised to reboot our mindsets and revolutionise our riding, for good.\u003c\/p\u003e","brand":"Bloomsbury Sport","offers":[{"title":"Default Title","offer_id":57382480380277,"sku":"9781399419178","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0289\/5334\/6096\/files\/9781399419178.jpg?v=1784889759","url":"https:\/\/goldenharebooks.com\/products\/9781399419178","provider":"Golden Hare Books","version":"1.0","type":"link"}