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Sir Lenny Henry rang up the Office for National Statistics to confirm something he'd been thinking about for a long time. They told him that only 29.5% of the United Kingdom's population is made up of white, heterosexual, able-bodied men; so, he wonders, why do they still make up the vast majority of people we see in our media? Joining forces with the former Chair of the Royal Television Society's Diversity Committee Marcus Ryder, he draws on decades of experience to reveal why recent efforts to diversify media have been thus far ineffective, and why they are simply not enough.