Big brands are watching you

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture's role in social and political activism? This title investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyses media, interviews, survey responses, and ephemera from the history of advertising, as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.