Tribal

SHORTLISTED FOR THE FINANCIAL TIMES BUSINESS BOOK OF THE YEAR 'A riveting read that will challenge you to rethink your core beliefs' Adam Grant 'Absolutely spot-on, timely message' Chip Heath 'A vision for collective change' Arianna Huffington Tribalism is our most misunderstood buzzword. We've all heard pundits bemoan its rise, and it's been blamed for everything from political polarization to workplace discrimination. But as acclaimed cultural psychologist and Columbia professor Michael Morris argues, our tribal instincts are humanity's secret weapon. Ours is the only species that lives in tribes: groups glued together by their distinctive cultures that can grow to a scale far beyond clans and bands. Morris argues that our psychology is wired by evolution in three distinctive ways. First, the peer instinct to conform to what most people do. Second, the hero instinct to give to the group and emulate the most respected. And third, the a