Hell of a Book

Meet - wait, we don't actually know his name. What we do know about him is he's an author. He moves from airport to bookshop to chain hotel, on tour for his book 'Hell of a Book'. And, as people keep telling him, it's a hell of a book. Some of these people may or may not be real - because the other thing to know about him is he has, let's say, an overactive imagination.