Fast Company Innovation by Design

Design has become a critical part of doing business in today's economy. Some of the most innovative companies in tech - Apple, Airbnb, Google, Tesla, and many more - have made human-centred design a hallmark of their brands. From fashion to architecture to office plans, and from digital processes to artisanal craftsmanship, design is having a moment in business. Or maybe business is finally having its design moment. This book highlights the people, companies, and trends that have steadily advanced design to the forefront of the business conversation.