Attention pays. In today's online economy it has become a commodity to be bought and sold. Bombarding us with free smartphone apps and news websites, developers and advertisers have turned what and how focus our attention into the world's fastest growing industry. In exchange for our attention, information and entertainment is ever at our fingertips. But at what cost? In this essay, at once personal and polemical, meditative and militant, Julia Bell asks what has been lost in this trade off. How can we reclaim our attention? In a world of infinite distraction, how can attention become radical?