Max Siedentopf

For the clubs, they are an important economic factor; for the fans, they are the most emotionally charged textile in their closet. Like almost no other fashion accessory, the soccer jersey stands for identification and the desire to belong to a group. It is a symbol of loyalty and at the same time demands exclusivity. After the bestseller 'Home Alone' about all the weird things you could do at home during lockdown, young art director Max Siedentopf now turns his attention to soccer and its fashion. In whimsical photographs, he pairs fans wearing jerseys from clubs like Bayern Munich, Borussia Dortmund, Inter Milan, Chelsea FC, and FC Barcelona with a work of art painted in the club stripes, taking a humorous look at the aestheticization of international soccer and the question of what remains when club colors are stripped of their logos.